lieu rencontre bordeaux lac
club de rencontre l’entente
télécharger rencontre avec joe black hd
lieu de rencontre paris celibataire
dating femme laval
msg anniversaire de rencontre
site de rencontre entre chomeur
comment devenir prostituée
petites annonces rencontres 94
site de rencontre israelite
la lande de la rencontre saint aubin du cormier
dvd rencontre avec des hommes remarquables
sortir reims rencontre
china street prostitutes at singapore geylang lor 8 10 12
alaska rencontre quatrieme type
prix des rencontres du mont-blanc
rencontre fille americaine
thomas langmann prostituées
rencontres photo arles 2011 dates
depuis que je te rencontrer
rencontres skype gratuites
rencontre gratuite en aveyron
rencontres augc 2014
friends ross rencontre emily
rencontres annonces belgique
adultère avec prostituée
rencontre avec femmes maghreb
doc gyneco site de rencontre
rencontre sur internet canada
à la rencontre de l’homme qui brûle
rencontre vitré 35
prostitué a domicile liege
rencontres regionales autisme
rencontre femme malgache ambilobe
club vacances pour faire rencontres
rencontre nc gratuit
rencontre d’un jour gratuit
carte prostituée lyon
prix abonnement site de rencontre
les rencontres détenus victimes l humanité retrouvée
rencontre boite de nuit
rencontre maroc annonce
date rencontre photo arles 2011
les effets des rencontres
rencontres et debats avignon
site de rencontres points communs
prostitute seattle wa
match rencontres avis
werken als prostituee
al fin te encontre josel y raul mp3
l attente notre rencontre
rencontre francophone liban
rencontres gay 13 ans
meilleur site rencontre amicale
rencontres nora roberts
cécile duteille rencontre
rencontre serieuse vannes
etudiante pour rencontre paris
site de rencontre sourd et muet
bulgaarse prostituees groningen
site de rencontre homme bresilien
igloo rencontre imode
prostituées verneuil sur avre
rencontre celibataire bio
site rencontre pour ado ligne
rencontre femme ahfir
moi christiane f. 13 ans droguée prostituée film streaming
fiche zone rencontre
rencontre par code postal
la rutina hoy no va a enloquecer ayer me perdi pero hoy me encontre
rencontre sexe haute corse
rencontre serieuse charente maritime
rencontres avec des amis
site de rencontre gratuit sans frais
faux profil site de rencontre
rencontre villefranche de rouergue
quebec rencontre victoriaville
quel site de rencontres est gratuit
nous nous sommes rencontrées en anglais
site de rencontre macedoine
rencontre avec joe black download
site de rencontres street
quand harry rencontre sally amazon
bar rencontres rouen
rencontre fle diffusion
rencontre enrique iglesias
site rencontre nc
May 20, 2015 Comments Off on recherche rencontres lyon
Intel just created its own proprietary corporate font to be easier to read in the global digital world. They call it “Intel Clear”. A smart move in a number of ways. First, it gave them the opportunity to assess the equity in their existing font and think through whether and how much to change. Second, It caused them to think about how their critical audiences, internal and external, national and international, should perceive Intel as the communications media evolve so dramatically and rapidly.
April 8, 2014 Comments Off on Updating Intel’s Font for the Mobile Future
To ensure a seamless image, smart brands take responsibility for both the content of their ads, as well as the environment in which their ads appear.
Vigilance is especially necessary online, where intelligent software and e-marketing technologies allow brands to target the user, not the environment. The old adage of ‘fish where the big fish are’ has never been more true. With varying degrees of success.
A friend of mine recently joked on Facebook: ‘If the ads that Facebook so cleverly targets at me are correct, I need to: a. Lose 9kg. b. Buy a motorbike and c. Attend the classic rock concert at Willowbridge Barnyard Theatre. Now that’s artificial unintelligence if ever I saw it.’
She’s a fit, slim, married, mother of two in her 40s, who lives in the suburbs and drives a family-friendly 5-seater VW.
But getting it wrong can have more sinister results. What happens when a brand finds itself in an online environment that potentially undermines its image? [Read more →]
April 30, 2013 Comments Off on Why Brand Strategy Matters Even More Online
The outsourcing industry has become highly competitive with many new entrants. It has also become highly commoditized. Purchase decisions are predominantly driven by price, recently fueled by pressures of the struggling global economy. Branding, which is often overlooked in the outsourcing industry, is a very helpful tool to break through the clutter and elevate a company away from commodity price comparisons. In addition, a strong brand can help secure new customers, grow the business franchise, and improve margins.
Buyers of outsourced services today expect more than tactical support and inexpensive labor. Today, companies look at outsourcing as a strategic imperative to grow on a national and global scale. So providers must address the customer’s needs in unique new ways. Said another way, a strong “brand” can help communicate a unique value-added aspect of a business and generate great interest.
Outsourcing has grown rapidly over the past decade and continues on an upward trajectory. HfS research estimates that the total market size will exceed $950 Billion in 2013. Traditionalists break it down between IT Services and general BPO services. The sheer scale has attracted many providers who claim anything and everything, muddying the waters for the legitimate companies that provide excellent solutions for their customers. The result is a complex melting pot of companies providing off-shoring, in-shoring and even rural-shoring. And because the traditional markets that have historically provided very inexpensive labor are changing, there is the added pressure for buyers to understand the implications, and find value-added partners to deliver services in new and different ways.
March 21, 2013 Comments Off on Branding Can Differentiate an Outsourcing Company to Grow Business and Profits
The postulate that “watering down” a brand has long-term affects is generally well understood by smart marketers everywhere. But recently, two brands have been caught up in literally and figuratively watering down their products and consequently, their brands. We’d suggest that the act of watering down a product, or even the suspicion of it, will have very serious and long-term impacts on the business.
The two brands are Maker’s Mark Kentucky Bourbon Whisky and Budweiser. Maker’s Mark announced that they were lowering the alcohol content of their premiere product from 94 proof to 86 proof because demand is exceeding capacity, and consumer testing had indicated that the difference was undetectable. While possibly statistically true, the idea that slowly diluting a product so that the perceived change in the taste profile is negligible could end up taking the teeth out of a product and without ever understanding why. This incremental product thinking almost always gets manufacturers in trouble. [Read more →]
March 1, 2013 Comments Off on Why “Watering Down” a Brand is a Fundamental No-No.
In a recent Wall Street Journal article by Sumanthi Reddy on new theories about why people sweat when under stress… it made me think that there is a strong parallel with brands and how they react to difficult business situations. Scientists now believe that stress-triggered sweat plays a role in sending warning signals to people around us that something is wrong. This body odor conveys a lot of information from one individual to another.
Brands under stress can “sweat” too.
They can give off signals, much like odors, and we can sense that something is amiss. Take American Airlines as an example. They have been under stress in bankruptcy for quite a while. Not only have creditors been worried, but also travelers. So what did they do… they rebranded themselves with a new modern look. In some ways, we all smelled a rat. No, they haven’t really gotten much better… their service is as sparse as other carriers, and their equipment is not significantly better than others. So they put on some new lipstick. Now we know that it was part of a complete, quiet financial re-packaging ending up with a recent merger with US Airways. So their “stress sweat” was apparent. To some extent, this scent should be a signal for investors and creditors alike. [Read more →]
February 19, 2013 Comments Off on Do Brands “Sweat” When They are Stressed?
For those living through the “Perfect Storm” of October 2012 that hit the East coast of the U.S., we all, collectively, had our senses heightened out of need. Many had no electricity, the coast had severe flooding, wind damage was everywhere and there were all manner of challenges in the days following the storm. What I found interesting is how some well-known “brands” comforted my soul as the winds howled and the storm raged on.
For example, we heated up Campbell’s Chicken Noodle and Tomato soup in the evenings over a propane stove. More than the warmth of the soup, the Campbell’s brand enveloped us with a smile and a comforting feeling that all would be OK. It was like a grandmother’s hug.
November 12, 2012 Comments Off on Brands can be the Comfort Food for the Soul
The press about Marissa Mayer, the new Yahoo! CEO, has focused on whether she is up to the task of reviving the company and the difficulties she will face with a declining business and less than ideal resources. While this may be true, the real challenge is whether Ms. Mayer can recapture the original, organic, innovative culture that made Yahoo! so popular in the first place. This is the engine of brand success today.
August 9, 2012 Comments Off on Salvaging Yahoo!… it’s all about Culture.
“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.” – Timm F Crull, Chairman & CEO of Nestle
Branding and public relations (PR) professionals have a great deal in common. Branding professionals develop and communicate a promise. PR professionals bring that promise to life through stories, case studies, videos, events and points-of-view. Despite the common ground, branding and PR professionals don’t always collaborate. In some cases, this is because accountabilities reside in different departments. In other cases, it’s because each discipline has its own way of doing things.
May 1, 2012 Comments Off on What Branding and PR Professionals Can Teach One Another
Kraft’s decision to name its soon-to-be-stand-alone snack division, “Mondelez” is a very smart move in more ways than one. “Monde” is derived from the Latin word for “world” and “delez” means “delicious”. By separating the snack division from the North America focused grocery division and giving it a name that is clearly not America centric, Kraft is establishing a business that will have global appeal.
March 26, 2012 1 Comment