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Retail brands - 2/2 - BrandTaxi

Category — Retail brands

Starbucks of the Future… an Idea that Feels Just Right for the Brand

Starbucks is introducing a new concept idea this week. It will serve regional wine, beer, cheese, soup and other small dishes. While designated by location (e,g, “Olive Way store”), it will indicate it is “by Starbucks”. The interior will be more like a cafe that has been in the neighborhood for years, but extremely eco-friendly. This evolution into an after work, evening business just feels right for the times.

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October 22, 2010   25 Comments

Gap's Reversal on Changing its Logo is a Testament to the Power of Social Networks.

In a stunning reversal, US retailer Gap introduced a new logo, and then, four days later, bowed to consumer pressure not to change it. The story here isn’t Gap’s misstep, but the amazing ability of social networks to influence significant decision-making on such an important issue. The ability to learn about, think about, and respond to new ideas is a demonstration of the new social collective and its impact on many things, especially business decisions.

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October 13, 2010   11 Comments

Reinvigorating the Hypermarket… Carrefour has Recognized the Importance of the Shopping Experience.

Carrefour, the French company that is the largest hypermarket chain in the world, has seen the light. Recently they announced a new hypermarket concept that has investors excited. They are revamping stores, to be called Carrefour Planet, to make the shopping experience more user-friendly. They call it recreating “the destination store.” This is good news.

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October 6, 2010   5 Comments

That Moment When a Brand Really Touches You… the Oscar Mayer Wienermobile

Recently, my wife and I were driving in central New York State and passed a Wienermobile on the highway. We smiled and gave the “Hotdogger” a thumbs up. But at that moment, I felt a stronger connection to the Oscar Mayer brand than ever before. No wonder, it was a significant “brand touch point” moment.

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August 30, 2010   2 Comments

P&G's Pampers Shows How Focusing on Social Media can Address a Product Concern Head On.

Recently, there has been some press about whether an improved Pampers product gives babies rashes. P&G met the issue head on in a number of ways, most recently by meeting with “mommy bloggers” and being open and transparent about the underlying research indicating there is no problem. Pampers went to the center of the debate and addressed the issue directly with its core consumers. And their business hasn’t suffered at all.

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June 16, 2010   5 Comments

Hero Apricot Preserves Have Lost Me as a Loyalist

What turns me off is when a manufacturer tries to pull the wool over my eyes.

One of my little sins has been buying Hero preserves from Switzerland. I first discovered the brand in France years ago. It is an upscale line of jams and preserves that has amazing quality and consistency. That ended this week. They just totally changed the product to become a “fruit spread” instead of a “preserve” and tried to make their package for the lower quality product look as identical as possible to the original. I can guess at why they did this, but the reason isn’t important. By trying to fool me into sticking with them (like I wouldn’t notice) they jeopardized our “relationship.” It’s not the product that I am mad at. It’s the Hero brand. They tried to pull the wool over my eyes.

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May 16, 2010   19 Comments

Tylenol Redux… Will McNeil handle the FDA's Report?

The FDA recently released a report chastising a McNeil Consumer Healthcare factory for poor conditions where Children’s Tylenol, Motrin, Benadryl and other products are produced. This will be another test to see how McNeil will behave, and whether they will act as responsibly as when Tylenol was pulled off the market decades ago.

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May 11, 2010   24 Comments

Help me save California Pizza Kitchen (CPK)

One of my favorite “casual dining” restaurants announced today that they were looking at strategic alternatives for the company. They need an infusion of capital, but more importantly, they need a better handle on what their brand stands for. [Read more →]

April 12, 2010   9 Comments

Why I’m Giving You Something from Tiffany This Year

It looks like upscale shoppers may lead us out of the recession. Tiffany’s sales are up globally. So are sales at Saks, Neiman Marcus, Bloomingdales and Nordstrom. High-end shoppers are leading the way.

But what is interesting to me is the attraction to these strong brands as the vehicle for higher end spenders. Under the assumption that the wealthy have a great deal of liquidity as they have been hording their cash and not investing in the market, they are apparently spending their money on brands they can trust. [Read more →]

March 23, 2010   36 Comments

Back to the Past. Nostalgia is Back in Branding, Again.

This week MillerCoors announced that they will test market a new beer called “Batch 19,” bringing back a “pre-prohibition recipe.” The future is the past. And why not… we live in challenging times where we are all nervous about our future.

You’ve just got to look around to see how tough economic times strain our desire to take risks. It makes sense that we feel more comfortable with what we know than what we don’t know. Grandma’s recipes are looking better and better. [Read more →]

March 19, 2010   225 Comments