Category — Internal branding

Using a Strong Shared Services Brand to Attract and Motivate the Best Talent

This blog was originally featured on the Shared Services and Outsourcing Network’s website on October 10th, 2013.

One of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of “shared services” has built into it a negative stereotype from the start, creating and managing a strong internal “brand” can accomplish a number of important things:

  • It can signal the true value the shared services team provides and define value in a new way
  • It can be a beacon to attract the best talent
  • It can keep the team not only motivated, but also excited to continually elevate the value of what the team can deliver.

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October 29, 2013   No Comments