Driving business to new levels

BrandTaxi is a brand management consulting firm focused on building powerful brands. Founded by experienced brand builders, with different skill sets but complimentary backgrounds; BrandTaxi is led by John K. Grace, a global branding professional who formerly held the position of Executive Director of Interbrand, the world's leading brand consultancy.

The company's mission is to provide powerful insights that optimize brand value and result in measurable business growth. Brands are extraordinary sources of shareholder value, and therefore must be understood and nurtured to maximize their contributions.

Convergence of complimentary brand and management skills is the basis of BrandTaxi’s unique approach. By bringing experienced professionals to each assignment, BrandTaxi focuses on providing A+ advice about brands in an efficient and practical manner.

BrandTaxi offers a range of branding, marketing and communications services to top management including:

• Brand strategy and positioning • Web site design
• Corporate and product brand identity • Internal brand training
• Name creation and naming systems • Brand ROI
• Integrated communications planning and execution • Brand valuation

BrandTaxi has a wide range of implementation capabilities based on specific requirements of each assignment. These are led by the three principals and supported both by in-house resources and from selected professionals based on competencies.

BrandTaxi uses a disciplined approach to its consulting engagements. This enables our clients to make both optimal and timely decisions based on the specific challenges they face. In all cases, the goal is to define simple and clear direction so companies can move ahead in creating and building powerful brands.

Copyright © 2005 BrandTaxi, LLC 030105