BrandTaxi is a specialized branding firm that delivers powerful insights and ideas to drive brand strategy, business growth and bottom-line results. Our name personifies our approach to branding. Like the best taxi drivers, we offer street-smart experience to navigate the traffic in today's crowded marketplace. We are efficient and flexible in our approach to guide businesses to new levels of success. We deliver you to your desired destination on schedule and on budget.

For Professional Service Firms, It’s About Differentiation

Standing apart is always a challenge, especially for professional service brands. The Arena is Large These brands generate US $1trillion+ in revenues and represent a very large and growing sector of the economy. Of the U.S. professional services sectors, IT consulting is the largest, followed by law… Read more →

Branding Tactics for Outsourcing Companies to Accelerate Growth

Significant changes in the outsourcing industry in the past few years mean that outsourcing companies must re-evaluate their branding if they want to succeed in the new environment. These changes are the result of many converging dynamics. Understanding the nature of what is changing can help companies… Read more →

Don’t Confuse Loyalty with a Loyalty Program

“What really drives customer loyalty?” is a straightforward question that many CEO’s are asking themselves. A popular response is to employ a loyalty program. This is not necessarily the right answer. Every airline, hotel, credit card, and grocery store has a loyalty program, and they spend in… Read more →

Chipotle does the right thing…as the mainstream tide turns

Wherever you look these days, mainstream brands are engaging in initiatives or taking a stand on issues that were once considered “social or environmental causes of fringe groups”. Social media has given activists a voice and platform to reach the masses like never before. And whether or… Read more →

The Radical Advertising Strategy Of Chrysler's Kumbaya King

On any other day the actor Sean Penn would score a seat at the head table for a private luncheon where he was about to be honored for his extraordinary earthquake relief efforts in Haiti. But on this particular April day in Chicago all the seats next… Read more →

Differentiation: The Key Challenge For Professional Service Firms

It is tough enough to stand out from the crowd when you sell something tangible – a product. But it is exponentially harder to distinguish your business from its competitors when what you sell is intangible – a service, or advice. That’s the challenge facing professional services… Read more →

Disney World at $105 a day… How Brands Can Successfully Price Up

The recent announcement about Disney raising admission prices at theme parks to over $100 per day points to an important benefit of very strong brands… they can price higher and maintain upwards momentum. Brands that provide extraordinary quality and a unique experience have enormous leverage to price… Read more →

'Go Further' Brand Message Is Aimed at Ford's Employees, Too

Ford’s new branding effort has two important audiences: the world of car buyers — and Ford employees. So when the company urges all within hearing to “Go Further,” it’s not just appealing to consumers in America or China to take that extra step and check out a… Read more →

Brands Have Become a Critical Factor in Successfully Expanding into the U.S.

High growth globalizing companies often find it difficult and unprofitable to enter the U.S. and other developed markets. To achieve the turnover and ROI they seek, they are finding that it is the brand asset that differentiates an offering and drives higher margins and profitability. Particularly for… Read more →